Going further

Goals & events

Pageviews are automatic. Everything else — signups, trials, demo bookings — is a goal you fire yourself, and each one can be measured by the revenue it eventually produces.

Firing a goal

window.numberhill.goal("signup");

// with metadata
window.numberhill.goal("trial_started", { plan: "pro", seats: 3 });

Without writing JavaScript

Any click on an element carrying data-numberhill-goal fires automatically — the script delegates from document, so it works for elements added later.

html

<button data-numberhill-goal="pricing_cta">Start free trial</button>

Identifying users

Once someone signs up you can attach traits to the visitor, which is what turns an anonymous row in the live view into a name in the customer journey.

window.numberhill.identify({
  email: "[email protected]",
  name: "Maya K.",
  plan: "pro",
});

Same visitor, whole history

Identify doesn't create a new person — it labels the existing visitor ID, so their earlier anonymous pageviews stay attached to the journey.

The window.numberhill API

numberhill.visitorId() — the current visitor ID, for checkout metadata.
numberhill.goal(name, meta?) — record a conversion event.
numberhill.identify(traits) — attach who this visitor is.

Guard your calls

If the script is blocked, window.numberhill is undefined. Optional chaining — window.numberhill?.goal("signup") — keeps analytics from ever breaking a flow.

Funnels

Funnels are ordered lists of steps built from the events you already send — a pageview path, a goal name, or a payment. Define them in the dashboard; no extra instrumentation needed once the goals exist.

example funnel

Visited site      pageview
Viewed pricing    pageview:/pricing
Signed up         signup
Started trial     trial_started
Paid              payment